Mobil Pazarlama Derneği MMA (Mobile Marketing Association) tarafından düzenlenen SMARTIES Ödülleri Töreni Ece Sükan’ın sunumuyla gerçekleşti.
Eti Pazarlama Grup Başkanı Zeynep Dipçin Akdoğan'ın başkanlık ettiği Jüri heyeti, ; ‘’Marketing Objectives’’ , ‘Media’’, ‘’Technology’’ , ‘’Business Transformation 2021’’ kategorilerinde mobil yaratıcılığın ‘’En’’lerini seçti.
25 Kategoride; toplam 32 Bronz, 25 Silver , 11 Gold ve 2 Endüstri Ödülü verildi.
EMEA Bölgesi’nde toplam 54 Ödül verilirken;; 16 Bronz SMARTIES’in 13’ü, 17 Silver SMARTIES’in 14’ü, 20 Gold SMARTIES’in 8’i ve 1 Endüstri Ödülü’nü yerli kampanyalar aldı.
MMA TÜRKİYE SMARTIES 2021 KAZANANLAR LİSTESİ:
BRAND EXPERIENCE
Bronz SMARTIES:
- ‘’ETİ POPKEK’TE BOŞ YOK!’’ - ETİ | MILKLAB
- ‘’DORITOS BOLDY YOU, ##DARETOGOFORIT’’ - DORITOS TURKEY | OMD TURKEY
- ‘’YUMOŞ BUILDING’’ - YUMOŞ | WUNDERMAN THOMPSON TURKEY
Silver SMARTIES:
- ‘’COCA-COLA SUMMER MUSIC UPLIFTING BREAKS’’ - THE COCA-COLA COMPANY | CARAT TURKEY
Gold SMARTIES:
- ‘’DIMES BATTLE SMOOTHIE X MILKSHAKE’’ - DİMES | REKLAMANIA CREATIVE / CATS&DOGS
LEAD GENERATION/ DIRECT RESPONSE/ CONVERSIONS
Bronz SMARTIES:
- ‘’DİMES BATTLE SMOOTHIEXMILKSHAKE’’ - DİMES | REKLAMANIA CREATIVE / CATS&DOGS
Silver SMARTIES:
- ‘’ALGIDA İLE TATLIYA BAĞLA - END IT UP WITH ALGIDA!’’ - ALGİDA | STANDBY CREATIVE GROUP
- '’FAST AND DELICIOUS’’ LITTLE CEASARS | HYPE
PRODUCT/SERVICES LAUNCH
Bronz SMARTIES:
- ‘’DORİTOS RİSK 5.0’’ - DORİTOS | OMD TURKEY
Silver SMARTIES:
- ‘’PIZZA TOST LAUNCH CAMPAIGN’’ - SUPERFRESH | SENFONİCO
- ‘’DİMES BATTLE SMOOTHIE X MILKSHAKE’’ - DİMES | REKLAMANIA CREATIVE / CATS&DOGS
CONSUMER PROMOTIONS
Bronz SMARTIES:
- ‘’COCA-COLA PROMO&DEEZER COLLAB 2020’’ - THE COCA-COLA COMPANY | CARAT TURKEY | GOODROLL | DEEZER
Silver SMARTIES:
- ‘’YUMOŞ SURVIVOR’’ - YUMOŞ | WUNDERMAN THOMPSON TURKEY
‘’ALGİDA MARAŞ USULÜ İLE NESİLLER YARIŞIYOR!’’ - ALGİDA | STANDBY CREATIVE GROUP
Gold SMARTIES:
- ‘’ETİ POPKEK’TE BOŞ YOK!’’ - ETİ | MILKLAB
CROSS CHANNEL INTEGRATION - ADCOLONY DESTEKÇİLİĞİNDE
Bronz SMARTIES:
- ‘’COCA-COLA SUMMER MUSIC UPLIFTING BREAKS’’ - THE COCA-COLA COMPANY | CARAT TURKEY
- ‘’ORANGE IS THE COLOR OF SUPPORT’’ - ING BANK | TRIBAL WW ISTANBUL
- ‘’YUMOŞ SURVIVOR’’ - YUMOŞ | WUNDERMAN THOMPSON TURKEY
Silver SMARTIES:
- ‘’YUMOŞ BUILDING’’ - YUMOŞ | WUNDERMAN THOMPSON TURKEY
Gold SMARTIES:
- ‘’ELLER ELLER’’ - BAYER | CONTENTINE | MEDIACOM
GAMING / GAMIFICATION / E-SPORTS
Bronz SMARTIES:
- ‘’CHEETOS MONSTER MOBILE VIDEO EXECUTION WITH ADCOLONY’’ PEPSICO | ADCOLONY | OMD TURKEY
Silver SMARTIES:
- ‘’YUMOŞ SURVIVOR’’ - YUMOŞ | WUNDERMAN THOMPSON TURKEY
- ‘’VALORANT’’ RIOT GAMES | ADXCLUSIVE
SOCIAL MEDIA MARKETING
Bronz SMARTIES:
- ‘’PEPSİ UCL’’ - PEPSİ | OMD TURKEY
- ‘’DİMES BATTLE SMOOTHIE X MILKSHAKE’’ - DİMES | REKLAMANIA CREATIVE / CATS&DOGS
Silver SMARTIES:
- ‘’ELLER ELLER’’ - BAYER | CONTENTINE | MEDIACOM
- ‘’PIZZA TOST LAUNCH CAMPAIGN’’ - SUPERFRESH | SENFONICO
SOCIAL MESSAGING / CHAT APPS / TEXT MESSAGING - GARANTİ BBVA DESTEKÇİLİĞİNDE
Gold SMARTIES:
- ‘’ETİ POPKEK’TE BOŞ YOK’’ - ETİ | MILKLAB
VIDEO ADVERTISING
Bronz SMARTIES:
- ‘’CHEETOS MONSTER MOBILE VIDEO EXECUTION WITH ADCOLONY’’ - PEPSICO | ADCOLONY | OMD TURKEY
- ‘’VALORANT’’ - RIOT GAMES | ADXCLUSIVE
- ‘’INSTANT PLAY SAMSUNG GALAXY A SERIES’’ - SAMSUNG | ADCOLONY | PUBLICIS
Silver SMARTIES:
- ‘’ALGİDA İLE TATLIYA BAĞLA - END IT UP WITH ALGIDA’’ - ALGİDA | STANDBY CREATIVE GROUP
- ‘’ELLER ELLER’’ - BAYER | CONTENTINE | MEDIACOM
LOCATION BASED SERVICES / TARGETING
Bronz SMARTIES:
- ‘’LOCATION BASED INSIGHT USAGE WITH PERSONALIZATION’’ - VODAFONE TURKEY
Silver SMARTIES:
- ‘’FAST AND DELICIOUS’’ - LITTLE CEASARS | HYPE
Gold SMARTIES:
- ‘’AKBANK OFFLINE OOH MEASUREMENT & OPTIMIZATION’’ - AKBANK | MEDIACOM
INNOVATION - TÜRKİYE İŞ BANKASI DESTEKÇİLİĞİNDE
Bronz SMARTIES:
- ‘’ETİ POPKEK’TE BOŞ YOK’’ - ETİ | MILKLAB
- ‘’AKBANK OFFLINE OOH MEASUREMENT & OPTIMIZATION’’ - AKBANK | MEDIACOM
Silver SMARTIES:
- ‘’RUFFLES MESSI MESSAGES’’ - RUFFLES | OMD TURKEY
Gold SMARTIES:
- ‘’ARÇELİK VIEW IN AR PRODUCT EXPERIENCE PROJECT’’ - ARÇELİK | HOLONEXT
MOBILE APP - APPNEXT DESTEKÇİLİĞİNDE
Bronz SMARTIES:
- ‘’DAHA DAHA’’ - THE COCA-COLA COMPANY | CARAT TURKEY
Silver SMARTIES:
- ‘’YAPI KREDİ POS CEPTE’’ - YAPI KREDİ
Gold SMARTIES:
- ‘’KAZANDIRIO APPLICATION’’ - PEPSICO | OMD TURKEY
MOBILE SEARCH
Bronz SMARTIES:
- ‘’PRE-MARKETING BY TRENDYOL’’ - TRENDYOL | NEWTON.DDC
Silver SMARTIES:
- ‘’FAST&DELICIOUS’’ - LITTLE CEASARS | HYPE
SOCIAL COMMERCE
Bronz SMARTIES:
- ‘’HOW TO INCREASE ONLINE SALES WITH AN EXPERIENCE MANAGEMENT PLATFORM’’ - TADIM | NEODIGITAL
CONTEXTUAL / NATIVE ADVERTISING
Bronz SMARTIES:
- ‘’DIJITAL ZEKA Q’’ - QNB FİNANSBANK | ONEDİO
Silver SMARTIES:
- ‘’A MILLION MORE LIVES - SAFETY BELT WARNING STOPPER’’ - VOLVO - MINDSHARE
DATA / INSIGHTS
Bronz SMARTIES:
- ‘’L’OREAL PARIS ELSEVE DREAM LONG FRIZZ KILLER SERUM LAUNCH - BRIDGE PROJECT’’ - L’OREAL TURKEY | WAVEMAKER
‘’ALGIDA’YLA TATLIYA BAĞLA - END IT UP WITH ALGIDA’’ - ALGİDA | STANDBY GROUP
Silver SMARTIES:
- HOW TO INCREASE ONLINE SALES WITH AN ‘’EXPERIENCE MANAGEMENT PLATFORM! İLE TADIM | NEODIGITAL
Gold SMARTIES:
- ‘’BASE CUSTOMER PERFORMANCE WITH VODAFONE DATA MODELING’’ - VODAFONE TURKEY
USER GENERATED / INFLUENCER MARKETING
Bronz SMARTIES:
- ‘’DORITOS BOLDY YOU #DARETOGOFORIT’’ - DORİTOS TURKEY | OMD TURKEY
Silver SMARTIES:
- ‘’ELLER ELLER’’ BAYER | CONTENTINE | MEDIACOM
Gold SMARTIES:
- DIMES BATTLE | SMOOTHIE X MILKSHAKE İLE DİMES | REKLAMANIA CREATIVE / CATS&DOGS
- ‘’YUMOŞ BUILDING’’ YUMOŞ | WUNDERMAN THOMPSON TURKEY
GENDER EQUALITY IN ADVERTISING - META DESTEKÇİLİĞİNDE
Silver SMARTIES:
- ‘’İŞ ASSET MANAGEMENT WOMEN EQUITY FUND’’- TÜRKİYE İŞ BANKASI | PUBLICIS ISTANBUL
Gold SMARTIES:
- ‘’BEN VARIM’’ KAMPANYASI İLE VODAFONE TURKEY VE CARAT MEDIA | VMLY&R.
SOCIAL RESPONSIBILITY
Bronz SMARTIES:
- ‘’MAX SAHNE İLE HAYDİ OYUNA’’ - MAX VE STANDBY CREATIVE GROUP
TECHNOLOGY / INNOVATION
Bronz SMARTIES
- ‘’YUMOŞ SURVIVOR’’ YUMOŞ | WUNDERMAN THOMPSON TURKEY
- ‘’RUFFLES MESSI MESSAGES’’ - RUFFLES | OMD TURKEY
INCLUSIVITY (DURING THE PANDEMIC)
Bronz SMARTIES:
- ‘’MAX SAHNE İLE HAYDİ OYUNA’’ - MAX VE STANDBY CREATIVE GROUP
‘’TV+ SANA GÖRE İÇERİK’’ - TURKCELL | MİNDSHARE
CUSTOMER EXPERIENCE
Bronz SMARTIES:
- ‘’DORİTOS BOLDY YOU #DARETOGOFORIT’’ - DORITOS TURKEY VE OMD TURKEY
Silver SMARTIES:
- ‘’ALGİDA İLE KAZAN’’- UNILEVER | MINDSHARE TURKEY
- ‘’ADİDAS - BEŞİKTAŞ FANTOGRAPHY’’ ADİDAS | WUNDERMAN THOMPSON TURKEY
E-COMMERCE (PIVOTING DURING THE PANDEMIC)
Bronz SMARTIES:
- ‘’FIAT EGEA CROSS PRELANSMAN’’ - FIAT | PEOPLE
Silver SMARTIES:
- ‘’ARÇELİK WEBSITE - www.arcelik.com.tr’’ - ARÇELİK | -99 DESIGN STUDIO
ENDÜSTRİ ÖDÜLLERİ
- BEST-IN-SHOW: DİMES BATTLE SMOOTHIE X MILKSHAKE
- ADVERTISER OF THE YEAR: UNILEVER
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